PRSA Tampa Bay's 2014 Professional Development Day

 

August 13, 2014
7:30 AM - 1:30 PM
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The Centre Club
123 South Westshore Boulevard, 8th floor
Tampa, FL 33609
http://www.clubcorp.com/clubs/centre-club
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Come join us for PRSA Tampa Bay's 2014 Professional Development Day on August 13, 2014 at the Centre Club in Tampa.

We have two different options for registration!

Full Seminar:
Registration and Breakfast: 7:30 a.m. – 8:00 a.m.
Program and Lunch: 8:15 a.m. - 1:30 p.m.

Lunch/Keynote Speaker Only:
Lunch: 11:30 a.m. – 1:30 p.m.
Keynote Speaker: 12:00 p.m. - 1:30 p.m.

Online registration will close at 9:00 p.m. on Monday, August 11. Walk-ins will be accepted on a first-come, first-serve basis, as space allows. Price is $80 for the full day and $55 for the lunch only, for both members and non-members. Onsite registration will close promptly at 8 a.m. and 11:30 a.m. for the full-day and lunch programs, respectively. The only form of payment accepted at the door is a check made payable to PRSA Tampa Bay. No cash or credit cards please. 



About the Speakers:

Keynote Speaker: Kevin Sullivan, Founder, Kevin Sullivan Communications and former White House Communications Director

Kevin will conduct an interactive session including videos and polling questions with the audience. His topics will include media training, how to be a trusted advisor, crisis communication, presentation tips and tactics and social media. Click here for Kevin's full bio.

Former White House Communications Director * 
Former SVP, Corporate Communications, NBC Universal * Former VP, Communications, NBC Sports / Dallas Mavericks * Honored with NBA's "lifetime achievement award" for PR

Kevin Sullivan's career in communications - which includes the rare combination of White House, corporate and sports experience at the most senior levels - uniquely qualifies him to deliver results to KSC clients through message development, strategic communications planning, media training and speech/presentation coaching, crisis planning and response, and writing specific speeches and editorials. KSC clients through message development, strategic communications. Click here to read Kevin's full bio.

John E. Walker, VP of Global Marketing, Enterprise and Intelligence Solutions at Syniverse

John will speak on employee communications such as how to create engagement, intranet management, writing tactics and much more!

John E. Walker joined Syniverse in 2010 as Vice President, Global Marketing and Communications, responsible for the company’s global integrated marketing communications to amplify the brand around the world, including positioning, branding, special events, digital marketing, as well as internal and external communications.  In 2014, John transitioned to a newly created role to lead the company’s global marketing efforts targeting multinational enterprises. John has earned several industry awards, including a PRSA Silver Anvil, was recognized as one of 30 under 30 by PR Week magazine, and was recently profiled in the national newsletter of the Public Relations Society of America, PR Tactics. He holds a Master of Business Administration in international marketing from Rollins College and a Bachelor of Professional Accountancy from Mississippi State University.

Christine Turner, APR, a principal at Chappell Roberts and past PRSA chair

Christine will speak on integrated marketing strategies.  
Christine leaned on more than her Irish luck to become one of the longest-tenured members of the ChappellRoberts agency team. Her unwavering tenacity and thirst to master virtually every aspect of the advertising business transformed her career and earned her a coveted agency principal position. Infusing the agency with a passion for collaboration, Christine’s 15 years with the agency have honed her talent for balancing brand alignment with effective growth strategies. Her acumen in consumer and BtoB marketing for the financial service and technology sectors has garnered her many awards on the regional, national and international stage. As an agency principal, Christine oversees the agency’s public relations and social media functions. Christine is a board member of Tampa Bay Businesses for Culture and Arts, member of the American Marketing Association, member and past president of the Public Relations Society of America, graduate of Leadership Tampa and member of the University of South Florida (USF) Alumni Association. A proud USF Bull, she earned a bachelor’s degree in mass communications at the University of South Florida.

Jennifer Brown, Sr. Manager, Social Media Marketing, HSN

Jennifer will speak on using engagement marketing strategies to build relationships with customers. 

As a strategic communications leader, Jennifer is a storyteller who connects organizations and people to one another, be it customers to brands, leaders to employees, or advocates to causes. Jennifer's work is crafting the narrative of a business to increase amplification, conversation and trust, resulting in relationship building and "stickiness" among key stakeholders. During her time at HSN Jennifer lead the social strategy team to grow the brand's social footprint by nearly 190% and improved conversation and amplification by 123% year-over-year. She currently responsible for social media and social integration, across email, television and HSN.com. Previously, Jennifer has worked for a range companies including Limited Brands, General Motors, Safelite Autoglass, and dozens of start-ups. 

 


Meals:

Breakfast will consist of a continental breakfast with fruit, yogurt, pastries, coffee, and orange juice. Lunch will consist of a two-plated meal with rolls and desserts. Beverages will be served all day. Meals are included with the price of your ticket. 

Thank you to all of our sponsors: The Tampa Bay Times, TVvideoclips.com, BusinessWire, MamaRazzi foto, MOMO Digital Design.

Photography:

Great news! MamaRazzi foto is not only going to photograph this event, but they will also be offering headshots at the event to anyone who may be interested. The cost is $35 for the headshot and includes the retouching of one image. Interested guests will pay the photographer directly at the event. Headshots will be offered on a first come/first serve basis starting at 7:30 – 8:00 am and on all scheduled breaks during the program.

 

 

Tickets

$60.00 Full Day Seminar Members

$80.00 Full Day Seminar Guests

$40.00 Lunch/Keynote Only Members

$55.00 Lunch/Keynote Only Guests

$80.00 Walk-up Rate Full Day Seminar