A strong partnership between an organization and its public relations agency can be a powerful driver of brand visibility, credibility, and ROI – but what does it take to get that relationship right? Join PRSA Tampa Bay on Friday, April 24 as we convene two of Tampa Bay’s top PR agency leaders – and their longtime clients – to explore some of the key considerations behind hiring a PR agency and how to build a successful, long-term, and impactful partnership.

Panelists will share some of the biggest wins they’ve achieved together while diving into the foundation of an effective client–agency relationship, including setting clear expectations, establishing trust, aligning on strategy, and measuring success.

Whether you’re considering hiring an agency for the first time or looking to strengthen an existing partnership, this session will offer practical insights and real-world perspectives to help you maximize the value of your PR investment and joint efforts.

Coffee and a hot catered breakfast will be provided.

Panelists:

Following the program, attendees have the option to stay for a one-hour tour of LifeLink. Please indicate at registration if you plan to stay.

About our host and sponsor:
In recognition of National Donate Life Month in April, LifeLink Foundation is welcoming PRSA Tampa Bay to its campus to celebrate and learn more about its lifesaving mission. Following the program, attendees are invited to stay for a special behind-the-scenes tour. Beginning at 10:35 a.m., this one-hour experience offers a unique look at how organ and tissue donation works, with the opportunity to learn about key areas such as the 24/7 call center, organ recovery team, immunology lab, tissue bank, and public affairs efforts, all working together to save lives every day.