_{PRSA Tampa Bay members are invited to an exclusive behind the scenes program with Coca-Cola Beverages Florida, LLC (Coke Florida), one of the state’s most influential consumer brands. This special event offers a rare opportunity to explore how the company brings iconic beverages to market while managing communications for a statewide workforce and a globally recognized brand portfolio. During this immersive session, attendees will tour Coke Florida’s operational facilities, hear directly from its marketing and communications leaders, and gain insights into brand storytelling, consumer engagement, crisis response and digital strategy. An optional evening mixer will follow, offering members a chance to network, connect with presenters and continue the conversation in an informal setting.}