Mastering Influencer Partnerships: A PR Pro's Guide to Success
Join the PRSA Tampa Bay chapter for an engaging lunchtime webinar this October, where we’ll delve into the evolving world of influencer PR & marketing. In this webinar you'll gain insights and best practices from seasoned PR professionals who have successfully navigated the complexities of working with influencers, including NIL athletes. Attendees will also hear first-hand from a local Tampa Bay influencer who will share their experience marketing themselves and working with brands.
The webinar will kick off with a case study presented by Allison Collet, Communications and Marketing Specialist at JM Family Enterprises, who has deep experience leading impactful influencer campaigns. Allison will share strategies, best practices and key takeaways from working with influencers.
We’ll then hear from Ben Chase the current Director of NIL (Name, Image, & Likeness) Strategy for the Florida Gators, where he works with +500 athletes across 21 sports to maximize their NIL opportunities. Finally, we’ll have a dynamic panel discussion with Allison and Ben, featuring Jenn Thai (@thisjenngirl), a food and lifestyle influencer in the Tampa Bay area.
NEW SPEAKERS ANNOUNCED
MEET THE SPEAKERS

Allison Collett
Allison Collett serves as the Communications & Marketing Specialist at JM Family Enterprises specializing in media relations, influencer campaign creation and influencer relationship management for Toyota within the southeast region. In her role, she collaborates with local and national automotive media to protect and promote JM Family and its businesses including, Southeast Toyota Distributors, Southeast Toyota Finance, JM&A Group and JM Lexus
With a noteworthy portfolio, Allison boasts a track record filled with constructing innovative
Ben Chase
Ben Chase is the current Director of NIL (Name, Image, & Likeness) Strategy for the Florida Gators, where he works with +500 athletes across 21 sports to maximize their NIL opportunities. Since joining the Gators in January 2023, Gators NIL has been recognized as one of the top NIL programs in the country by NIL Summit, and data has shown Florida Gator athletes to have the most NIL deals of any school in the country. Additionally, Ben is a Gator Alum, who graduated from the Warrington College of Business, as well as GW Law, and is a licensed attorney in the state of Florida. Prior to his current role at UF, Ben helped launch NIL Collectives at Arizona, Gonzaga, UNLV, among other schools; and prior to NIL he practiced law in Orlando. In the fall of 2022, he was featured nationally on ESPN & SEC Network for his record 77 game college football road-trip.

Jenn Thai
Jenn Thai is a food and lifestyle influencer focused on sharing places to eat and things to do in the Tampa Bay area. As a traditional blogger-turned-social media influencer of more than 10 years, she balances earned media opportunities for local businesses and restaurants with paid influencer marketing opportunities with national brands, having worked with Redbreast Whiskey, Sheraton Hotels & Resorts and Whole Foods Market. Jenn approaches her influencer work as a passion project alongside her full-time career as the Director of Social Engagement at the American Red Cross, a role in which she supports influencer marketing campaigns through influencer vetting, content review and paid media/whitelisting.
Tickets
$35.00 Member
$45.00 Non-Member
$10.00 PRSSA Student