Independent Practitioner's Role in Larger Corporate Communications Teams

A 40-year veteran in public relations and communications, Roger Frizzell will share his insights on how he successfully deployed combinations of corporate comm teams with traditional agencies of record and various specialists and independent practitioners to address specific challenges and objectives.  Drawing on his experience as the CCO for major brands such as Carnival Corporation, American Airlines, and utility giant PG&E, he'll share his strategies for engaging a combination of experts for one-off issues or projects while keeping his core teams engaged in day-to-day operations.  During his career, he and his team have won more than 350 awards for excellence with his campaigns, including eight PRSA Silver Anvils and the coveted "Best of Show" for the most outstanding PR campaign in the PR industry.  This is a must-attend event for independent practitioners, agencies, and corporate communications, and it leads to hearing how to best blend teams for optimum results. 

About our Speaker:

Roger Frizzell is a 40-year veteran in public relations and communications. Last year, he retired from Carnival Corporation, where he served as the company's chief communications officer for nearly a decade, but he continues to provide ongoing counsel.

Over the course of his career, Frizzell worked for some of the top corporations in the world in multiple industries, including roles at AT&T, Compaq, and HP, and held the senior executive role as chief communications officer at American Airlines, PG&E, and Carnival Corporation. He is renowned for his work in crisis communications.

Frizzell also led the successful campaign to restore the sport of wrestling back into the Olympic Games.

During his career, he and his team have won more than 350 awards for excellence with his campaigns, including eight PRSA Silver Anvils and the coveted "Best of Show" for the most outstanding PR campaign in the PR industry. He also won numerous advertising awards, including a prestigious EFFIE Award.