Award Season Is Here! 2015 Silver Anvil Awards
Posted on Mar. 26, 2015 / Subscribe 0
By Melissa Reel, Marketing Coordinator at Design Styles Architecture
Award season is here! Nationwide industries are recognizing their best and brightest stars. From the Golden Globes Awards® to the Tony Awards®, and the Academy Awards®. PRSA is getting in on the glitz and glamour too! We are recognizing public relations industry with 2015 Silver Anvil Awards, soon to follow is our “Best of the Best” 2015 Bronze Anvil Awards. Across the country public relations professionals are recognized for their high achievements in public relations. The 13 over all categories are drilled down to subcategories to ensure all areas are recognized, they include:
- Public Service
- Marketing
- Integrated Communications
- Events and Observances
- Reputation/Brand Management
- Community Relations
- Internal Communications
- Multicultural Public Relations
- Crisis Communications
- Public Affairs
- Issues Management
- Global Communications
- Investor Relations
Last Friday judging for the Silver Anvil Awards wrapped up on location in New York City. I recently spoke to Silver Anvil 2014 and 2015 judge and PRSA Tampa Bay Chapter member Bobby Eagle. I asked Bobby what preparation goes into the Silver Anvil judging process. He credited PRSA with having an excellent preparation package. The comprehensive packet contains procedures, examples, judging criteria and scoring aggregates to assist during the process. Then, the judges are divided up into individual teams and given a category. Of course, Bobby’s industry experience is a great asset. You can follow Bobby Eagle @robertceagle and other Silver Anvil Award judges and engage in the latest 2015 Silver Anvil Awards conversation and tweets at #prsanvil .
Bobby provided some best practice suggestions for PRSA candidates/nominees .
- Pay close attention and follow the guidelines
- Stick to the 2 -page summary, don’t go over
- Be concise, but make a strong case in your summary
- Show specific and measureable objectives tied to your results
He also explained the best practices are not limited to these points alone. He emphasized that strategy is “key”, as well as being able to explain what information your research provided. Whether the campaign is about awareness, or branding. What did the actual measureable results provide? Bobby’s 10+ years’ experience in the public relations industry is certainly helpful. Although his judging experience has provided him with great learning opportunities, it has enhanced his personal knowledge by learning through the success of others. One of the many PRSA core values is the advancement of the profession. Judging the PRSA Silver Anvil offers a valuable learning opportunity and helps to advance the profession. Winners from the previous years have their submissions posted online for anyone to read, providing an endless resource for best practices. The nominees who do not make it to the final round are still provided with a significant amount of instructive advice and critique from the judges. The Silver Anvils are not only an opportunity for prestigious recognition winning experience, but a learning experience too.
Check out the past winners page to learn from the companies, private practitioners and agencies implementing outstanding public relations work doing that qualifies them. For more information, visit 2015 Silver Anvil Awards.
If you are interested in submitting for 2016 or know someone you would like to nominate, the Silver Anvil guidelines packet is a great please to start with plenty of helpful information. 2015 PRSA Silver Anvil Guidelines and Entry Packet is a great place to start.
If you are interested in participating the 2016 Silver Anvil http://www.prsa.org/2015 Silver Anvil Awards.
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