The Power of Using AI in Your PR
Posted on Jul. 14, 2023 / Home Page / Subscribe 0
By Alexis Yahre
Artificial Intelligence (AI) technology has changed rapidly in recent years, forcing us to think about its impact on writing and communication work. I'm not a big fan of change—I still insist that the iPhone 7 has the best design, and I cling desperately to my wired headphones. Not to mention change can be uncomfortable, inconvenient, and even scary. But as my dad always says, "From chaos comes opportunity." In this chaotic time, I've found many useful tools that have emerged. You'll need to find a workflow that works best for you, but hopefully, mine can help you get started and make the most of the great things and career opportunities AI can bring.
To start, the most popular and user-friendly tool I recommend is ChatGPT. If you're not familiar with it, ChatGPT is an advanced language model we can use to simplify content generation, such as press releases, social media captions, strategies and more. This is accomplished by using prompts. Prompting involves instructing the AI on what you want it to do, and that's where my first piece of advice becomes valuable.
The key to quickly obtaining quality content is providing well-crafted prompts that serve as a foundation for generating ideas. Afterward, you can refine the output by adding nuanced details to align with your campaign goals and specific circumstances. When explaining this process to clients, I refer to it as "AI with human revision." While AI can handle straightforward and objective tasks reasonably well, our expertise as humans comes into play when planning the overall narrative of your organization, understanding and reconciling the sometimes-conflicting desires of stakeholders; superiors; the general public, along with numerous other factors, all while problem-solving along the way.
Below is an example showcasing the prompts I would use to execute a campaign for a fictional local grocery store chain. One of the action items within the plan is to "Partner with local influencers known to promote positive environmental messages." Here's how I would leverage AI to simplify this task:
ME:
Make me a list of keywords to search on Instagram to find good influencers to partner with for a PR campaign. I want to find influencers known to promote positive environmental messages.
GPT:
Here are some keywords you can search for on Instagram to find influencers known for promoting positive environmental messages:
1. Sustainability
2. Eco-friendly
3. Green living
4. Zero waste
5. Ethical fashion
6. Renewable energy
7. Organic lifestyle
8. Conscious consumerism
9. Climate action
10. Environmental activism
11. Eco-conscious
12. Plastic-free
13. Vegan lifestyle
14. Sustainable travel
15. Earth-friendly
16. Nature conservation
17. Wildlife protection
18. Clean energy
19. Upcycling
20. Responsible consumption
By using these keywords in your Instagram search, you should be able to find influencers who align with your desired positive environmental messaging for your PR campaign. Remember to review their content, engagement rates, and overall influence before partnering with them.
ME:
Write a cold-open pitch to these Instagram influencers offering them $500 dollars to promote our grocery store's products and to take photos at a local event we're hosting at our stores.
GPT:
Subject: Exciting Opportunity to Promote Sustainable Living and Local Events
Hi [Influencer's Name],
I hope this message finds you well. I recently came across your inspiring Instagram account, where you beautifully promote sustainable living and spread awareness about important environmental issues. Your dedication and influence have truly impressed me.
I'm reaching out on behalf of [Your Grocery Store's Name], a leading grocery store committed to promoting eco-friendly products and supporting the local community. We're organizing a special local event at our stores to celebrate sustainable living and educate our customers about the importance of making conscious choices for a greener future.
We would be thrilled to collaborate with you and have you join us as an influencer partner for this event. We believe your authentic voice and commitment to environmental advocacy make you the perfect fit for our campaign. Here's what we have in mind:
1. Promote Our Products: We would love for you to feature some of our sustainable and organic products in your posts and stories. Share your personal experiences with these products, highlighting their eco-friendly qualities and their positive impact on the environment. We will provide you with a generous compensation of $500 for your efforts.
2. Cover the Local Event: Attend the special event at our grocery store and document the experience through captivating photos and engaging content. Showcase the activities, workshops, and guest speakers who will be sharing their knowledge on sustainable living. Your unique perspective and storytelling abilities will bring the event to life for your followers.
We believe this collaboration will not only provide a platform for your valuable voice to reach a wider audience but also empower individuals to make environmentally conscious choices in their daily lives.
If you're interested in partnering with us, we would love to discuss the details further. Please let us know your availability and any specific ideas or requirements you may have. We're open to tailoring the collaboration to best fit your personal brand and values.
Thank you for considering this opportunity. We eagerly await your response and look forward to the possibility of working together to create a positive impact on our community and the environment.
Warm regards,
[Your Name]
[Your Title/Role]
[Your Grocery Store's Name]
ME:
Make it shorter and make the hook better. Don't sound patronizing.
GPT:
Subject: Join Us in Promoting Sustainable Living and Local Events!
Hi [Influencer's Name],
I hope you're doing well! I came across your incredible Instagram account and was inspired by your commitment to promoting sustainable living. Your influence and passion for the environment truly shine through.
I'm reaching out on behalf of [Your Grocery Store's Name], a leading advocate for eco-friendly products and community support. We're organizing a local event at our stores, celebrating sustainable living and educating our customers on making greener choices.
We'd love to collaborate with you as an influencer partner for this exciting event. Here's what we have in mind:
Showcase Our Sustainable Products: Feature our eco-friendly products in your posts and stories, sharing your personal experiences and highlighting their positive impact. We're offering a generous compensation of $500 for your participation.
Capture the Local Event: Attend the event and capture its essence through captivating photos and engaging content. Your storytelling abilities will bring the event to life, inspiring your followers to embrace sustainable practices.
We believe your genuine voice and dedication to environmental advocacy make you the perfect fit for this campaign. Your collaboration will empower individuals to make conscious choices and create a positive impact.
If you're interested, let's discuss the details. Please share your availability and any specific ideas or requirements you may have. We're flexible and eager to tailor the collaboration to align with your personal brand and values.
Thank you for considering this opportunity. We're excited about the possibility of working together to promote sustainability and support our local community.
Warm regards,
[Your Name]
[Your Title/Role]
[Your Grocery Store's Name]
While not perfect, this example provides a glimpse of what AI can accomplish for a campaign, and there is so much more to explore. I could write an entire book on the topic! Hopefully, this brief introduction sparks some ideas for you. If you're interested, there are other popular AI tools worth exploring, such as Midjourney for images, the newly integrated AI tool in Google Docs, and the AI capabilities within Canva. To experience Chat GPT firsthand, I recommend visiting their website at https://openai.com/blog/chatgpt.
I have one last confession to make. Although I wrote this article, it received extensive revisions from AI. Even the headshot of me is fake! For my genuine picture, you can find me on Instagram @pepperonistudiosofficial. So, did I fool you? What are your thoughts on this exciting subject?
About the author: Alexis Yahre recently joined the PRSA Tampa Bay Chapter and is actively involved in the PR field. She is Head of Public Relations at the Museum of Science and Industry (MOSI) and is pursuing her master’s degree at the University of Florida.
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