Speaker Spotlight: Amy Calvin
Posted on Sep. 20, 2016 / Subscribe 0
From media strategies and social media copyright law to crisis communications and career management tips, the 2016 PRSA Tampa Bay Professional Development Day Presented By Business Wire will provide you with the vital insights, resources and tools to advance as practitioners.
Amy Calvin, credentialed coach and principal of BrightWays Coaching and Communications, helps organizations and people “bring out their best” and strengthen results from the inside out through professional career coaching – typically of mid- to senior-level executives working in PR, communications, marketing, or advertising.
Read below to find out more about Amy and don't forget to register for the event on September 28!
1. Describe your personal brand in three words.
My personal brand was the starting point for my company’s brand, BrightWays. Bright has several meanings, three of which are: 1) optimistic, 2) vivid, and 3) smart. Bonus word: Nice! :)
2. Favorite website or resource for building your own brand?
Hands down, a 360-degree assessment. Get feedback from people senior to you, at your level, and junior to you so you understand your strengths and how you’re perceived. This exercise is the starting point for creating a personal brand that’s authentic to you and resonates with others.
3. Proudest moment of your career?
Anytime as a manager or coach that I was able to help someone else advance his/her career.
4. Best motivational song, album or band?
Kelly Clarkson! Her songs dominate my workout playlist and pump me up for big meetings or events.
5. Any three dinner guests?
From a business perspective, I would want to dine with amazing female CEOs like Mary Barra of General Motors, Meg Whitman of Hewlett-Packard, and Melissa Mayer of Yahoo! (Can’t imagine what it’s been like to sit at her desk the last several months!). Here locally, it would be incredible to have dinner with Liz Smith of Bloomin’ Brands and Mindy Grossman of HSN. An executive coach’s dream date!



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