Meet Kyle Parks & Missy MacFarlane, APR
Posted on Sep. 23, 2016 / Subscribe 0
From media strategies and social media copyright law to crisis communications and career management tips, the 2016 PRSA Tampa Bay Professional Development Day Presented By Business Wire will provide you with the vital insights, resources and tools to advance as practitioners.
Kyle Parks and Missy MacFarlane, APR, the principals of B2 Communications, will share tips for writing content that engages readers from the start and compels them to take action. The interactive presentation will demonstrate how to implement the strategies across various platforms, such as social media, blogs, websites, and e-newsletters.
Read below to find out more about Kyle and Missy and don't forget to register for the event on September 28!
Missy MacFarlane, co-founder and principal at B2 Communications
1. First job?
I was a hostess at Bravo Cucina Italiana, a popular Italian restaurant in the Cincinnati suburbs.
2. What brand has a social media strategy or approach you just love?
The Skimm. Their channels feature pieces of their daily email and shared on their social media channels with simple, but meaningful images or soundbites. Their core value is sharing national and international news in witty, interesting ways and their social media accounts show it.
3. Favorite social media channel to follow?
Fast Company Twitter: @FastCompany
4. Proudest moment of your career?
Getting my APR in 2011. It was validation and verification that what I’ve been doing in my career follows our industry’s best practices.
5. Any three dinner guests?
1. Abe Lincoln - I’m fascinated with how he was able to lead our country through such a difficult time 2. John Legend - I love his music, and the social activism that he has started and supported as he’s become more successful. Plus, he’s a fellow Ohioan. 3. Michelle Obama. She has the whole package: stylish, funny, intelligent and an incredible role model. I bet she’s a great conversationalist.
Kyle Parks, co-founder and principal at B2 Communications
1.Top professional pet peeve?
When I see content being pushed out that doesn’t have something interesting or important to the target audience. You don’t want to waste readers' time with information that doesn't matter to them. Content that is neither interesting nor important will be ignored, and it hurts the sender's credibility with that audience going forward.
2. What brand has a social media strategy or approach you just love?
Colliers International Real Estate Company. Its brand is built around the knowledge and the expert status of its brokers and the quality of its service, and that plugs into what we do in working with them.
3. Best writing tip you’ve ever received?
One of my favorite editors, Rob Hooker at the then-St. Petersburg Times (now Tampa Bay Times), would tell me to get to the point by saying, “Hit me over the head with it.” In other words, make it clear why someone should care about what you’re writing.
4. Proudest moment of your career?
Celebrating our success and the quality of our work at B2’s fifth anniversary party last year. We were pleased to have many of our clients there to join in the celebration.
5. It’s Saturday, and you can do anything with anyone, living or dead. What do you do, and who’s going with you?
I was a history major in college, I’ve always been fascinated by history, so like much of the world, I have taken an interest in Alexander Hamilton. I am truly enjoying reading "Alexander Hamilton" by Ron Chernow, the basis of the Broadway musical, and would enjoy spending a Saturday afternoon with him talking about the Revolutionary War, writing the Constitution, etc.
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