Speaker Spotlight: Travis Claytor
Posted on Sep. 2, 2016 / Subscribe 0
From media strategies and social media copyright law to crisis communications and career management tips, the 2016 PRSA Tampa Bay Professional Development Day Presented By Business Wire will provide you with the vital insights, resources and tools to advance as practitioners.
Travis Claytor, Corporate Senior Manager of Social Media & Communications at SeaWorld Parks & Entertainment, will take us on a look at managing the potential day-to-day issues at theme parks when you combine world-class thrill rides, exciting animal encounters, and millions of people. Add to that a company immersed in controversy, and the opportunities for issues are plenty.
Read below to find out more about Travis and don't forget to register for the event on September 28!
1. Most important social media channel for crisis communications?
This really depends on a variety of factors, including the social media channels that your company is engaged on, where you core and target audiences are, and where the crisis is unfolding. The important thing to remember is to not rule out any of the platforms that you are typically active on. Each of them have a role they can plan, and if your fans are used to hearing from you on Twitter, Instagram and Facebook, then you need to continue to be active on those channels, or at least engage your fans in some way during the crisis.
2. Favorite social media channel for fun?
I’m old school, so I usually stick to Facebook.
3. Favorite thing about your job?
The animals – any time you get to spend time around killer whales or lion cubs or anything between, it’s a good day.
4. When you’re not at work, you’re most likely …?
Playing around at my farm in Plant City with my wife, horses, dogs and pig. If not there, I’m in Gainesville at a Florida Gators football game! Go Gators!
5. What profession would you pursue if you weren’t in your current role?
If I wasn’t a PR practitioner, I would definitely be doing something in a sports-related field – probably a volunteer water boy for the Florida Gators.
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